Retirement savings plan
Le Monde Argent
A Success Yet to Be Fully Realized
“The PER (Retirement Savings Plan) celebrates its fifth anniversary. While it has gained some popularity, with 25% of French assets covered, it still struggles with a lack of clarity and remains overshadowed by other financial products, such as life insurance.”
The recurring theme in these images, which vividly illustrate this issue of Le Monde Argent, is the boat.
The boat serves as a metaphor for the saver.
In creating these visuals, I imposed certain constraints on myself. Given how frequently this topic is discussed, I aimed to avoid redundancy.
Graphs, diagrams, and indicators have been reimagined into less instructional and more poetic visuals. Arrows and the world of charts and numbers are subtly suggested, appearing as a texture rather than a focal point.
MY IDEA
This is my favorite image.
I envisioned a nest made of arrows. While reading the text, I came across the technical term Cuckoo Effect, which refers to a financial product that aggressively supplants others. I drew inspiration from this concept, originally coined by Belgian politician Hugo Schiltz.