Retirement savings plan
Le Monde Argent
Retirement savings plan
A success to be confirmed
“The PER celebrates its 5th anniversary. While it enjoys a certain popularity, with 25% of French assets covered, it still suffers from its lack of readability and remains largely outstripped by other financial products, such as life insurance.”
The common thread of these images that fully illustrate the issue of Le Monde Argent is the boat.
It becomes a representation of the saver.
I set myself communication constraints. Since this topic is widely discussed, I did not want to be redundant.
The graphs, diagrams and indicators are transformed into less didactic and more poetic images.
The arrows and the world of diagrams and numbers remain a light suggestion as a texture.
MY IDEA
This is my favorite image.
I thought of a nest that is made of arrows. In the text I found the technical expression of Cuckoo effect which means a financial product that quite aggressively supplants all the others. I used this indication, coined by the Belgian politician Hugo Schiltz.