tote bags
Union-IP
BEHIND THE SCENE
Union-IP, the Union of European Practitioners in Intellectual Property, approached me to create an illustration representing their core mission.
For their June 2024 meeting, Union-IP decided to produce tote bags as gifts for their members.
MY IDEA
The drafts began with an exploration of a character. The illustration aimed to capture two key themes: protection and creativity.
The client requested a design that was simple, flat, and visually striking—an image so appealing that members would enjoy using the tote bag even in their free time.
In this project, I focused heavily on the expressiveness of the main character, ensuring that the design remained as simple as possible.
The illustration had to be printed using the two institutional colors of UNION-IP.
I felt particularly connected to this work, given the discussions about rights and intellectual property in the context of emerging AI technologies. Yet, human creativity follows a different path from the technological processes of artificial intelligence.
With this in mind, I aimed to represent the love involved in creation and, naturally, in protection. A sense of care—this was the essence of my work.
Below, you’ll find some sketches, color studies, the final illustration, and the tote bags.
For this project, I worked entirely in vector.
